FLYERS
Card in Edenvale

This will help you to understand what the designers and printers are talking about when you place your order. Flyer paper The thickness of the paper is measured in grams per square metre, abbreviated as gsm. There is very little difference between the price of gloss paper and matt paper. Picture resolution (Hi-res and Low-res) This refers to the quality of a picture and is measured in dots per inch abbreviated as dpi. The higher the resolution the better the quality of the picture. Low resolution pictures will look blurry when printed. Litho printing This is the printing method used for high volume, high quality printing and is also the cheapest way of printing high volumes. Litho printing machines cost millions of rands and are about the size of a single garage. Allow enough time for the printing company to get the job done without rushing. They need to put your job in a production line, they don't just press a print button. Think colours, pictures, and attention grabbing headline. Leave the product specifications and exact words till last. Some examples of adding value are vouchers, discount coupons, calendars, interesting pictures, competitions, etc. You only have seconds to grab a person's attention, so make sure that you get your message across quickly and clearly, Your headline and main picture should achieve this without going into too much detail. One striking picture and a few clever words will work better than paragraphs of small text and tiny pictures. Don't use fonts that are difficult to read, especially in long sentences or paragraphs. Your flyer should be easy on the eye to avoid losing the person's attention. This will allow for some inaccuracy when cutting the job. Don't waste time trying to design your flyer perfectly in MS Word, Excel or any other office program before you have spoken to the printer about what files they can use. The best way to check colour is by referring to a colour chart to get the correct colour specifications. Print 100% scale samples when proofing to establish if all text is readable and pictures easy to view. Distribution costs money, so include distribution in your budget for the project. When at all possible, distribute to target markets. There is a trade show every week in South Africa, so if the show is related to your product or service then get flyers to these shows. People are also more inclined to look at flyers at shows because they are already in shopping mode. Make sure that when you phone them you ask them for their number of operating boxes and not the total number of boxes. Sometimes this number is less so don't waste your flyers. Most people in your related industry won't mind you leaving some flyers on their counter. This is also great when trying to get to your target market. Attach flyers to all your existing correspondence like invoices, statements etc. Try different approaches and don't just distribute all your flyers in one way. By monitoring this you can find the method of distribution that works best for you.