Boost Juice
Fast Food in Edenvale

Boost Juice Bars SA offer a wide range of deliciously healthy quick-food alternatives that are fresh, fun and cool – perfect for the young, young at heart and everyone in between.

Boost Juice Bars is a healthy alternative to fast food with a range of delicious low fat juices, smoothies, crushes and super snacks. All the products on the menu are at least 98% fat free and contain nothing artificial whatsoever. Boost is always on the lookout for the latest innovations in healthy products. Boost refuses to use any artificial colours, flavours or preservatives in any of the products. While Boost’s main focus is healthy beverages that taste great, they also understand that people nowadays have a very fast paced, stressful lifestyle where many important things (such as healthy eating) are very often compromised due to lack of time. Customers get the healthy ingredients they require from a meal in less than half the amount of time it takes to prepare. People who walk past the stores are very often drawn to the energy and fun that the Boosties and customers share. While the juice bar concept is relatively new in South Africa, the way in which Boost presents the concept is fresh and novel for retail in general. The Boost store is clearly differentiated from similar concept stores by the unique branding and design. The larger than life fruit defines and demonstrates exactly what Boost Juice is about. This experience is a combination of a fantastic product, served by positive and energetic people who greet you with a smile and are polite enough to call you by your first name, with fun music to match. One of the unique benefits of Boost Juice is its ability and flexibility to fit into small areas. The kiosks are designed to not interrupt the sight lines of other tenants and to create a flow that does not impede on the general flow of traffic in the centre. While accompanying her husband Jeff on a trip the US, Janine Allis saw a hole in the Australian market for a healthy fast food alternative. As a consumer she had always struggled to find anything healthy to eat and drink when she was short of time, particularly to find something healthy for her boys. Janine consulted with nutritionists and naturopaths to create a menu of healthy juices and smoothies that were free of preservatives, artificial flavours, and colours. She is passionate about creating products that are as healthy as possible and continues to research new ways to make the products better and better. The first store opened in Adelaide in 2000, and over the following six years more than 189 stores have opened throughout Australia and throughout the rest of the world. Janine has experienced every facet of the company, from painting the floor in the first store and working in the store, to negotiating the purchase of another juice bar chain. This has allowed her to fully understand and develop the growing business, and implement specific procedures as part of the total business plan.